Topics:  *all  donors  trend
Last modified 12/19/11 at 2:11 PM by creativeservices.

A Boston College study titled, “The Joys and Dilemmas of Wealth,” on high, net-worth Americans was released privately to The Atlantic magazine last April. It provides a fascinating introspection into the lives of those with enormous wealth (the average respondent having about $78 million in net worth).   Read more...

Topics:  *all  donor  marketing  seniors  trend
Last modified 11/29/11 at 4:33 PM by creativeservices.

By lifestyle choice or necessity, more people are putting off retirement and working much later in life than previous generations. A 2009 Pew Research finding shows that 93% of the growth in the U.S. labor force from 2006 to 2016 will be among workers ages 55 and older. As you can imagine, this should have a significant impact on the planned giving industry.  Read more...

Topics:  *all  emarketing  marketing  social  web
Last modified 8/19/11 at 8:50 AM by creativeservices.

Does your organization have a Facebook page? A Twitter account? How about Google Plus? In addition to your direct mail and email efforts, it’s important to reach out to your audience via social media.  Read more...

Topics:  *all  marketing  trend
Last modified 8/15/11 at 9:29 AM by creativeservices.

Blues and soul legend Ray Charles often said he loved country music because of the stories they told—its pain, its heartache, its predictable and yet charming, drunken mishaps.  Read more...

Topics:  *all  emarketing  mailing  marketing  research
Last modified 7/29/11 at 2:18 PM by creativeservices.

Just as you go through the grocery checkout and are asked, “paper or plastic?” to bag your selected items (for those of you who still frequent stores that offer that service) you have a similar decision to make for how you deliver your planned giving marketing materials to your donors.  Read more...

Topics:  *all  marketing  relationships
Last modified 7/8/11 at 8:44 AM by webservices.

Long before I wore suit pants, got stuck in 8 a.m. traffic and started up my dual monitors in the morning with Starbucks in hand, I was, sigh, a sorority girl. I wore the letters proudly, I sang the songs and did the cheers, and had fun doing those everyday sorority things that I can’t really talk about now that I’m wearing suit pants. But even though we’re taught those cheers and unmentionable traits, sororities don’t get the credit they should get when it comes to teaching us young women a valuable lesson in life…The importance of giving.  Read more...

Topics:  *all  donors  philanthropy
Last modified 7/8/11 at 8:43 AM by thoughtleaders.

Philanthropy n. 1. A love of humankind; concern for other people  Read more...

Topics:  *all  research  trend  women
Last modified 7/8/11 at 8:42 AM by creativeservices.

Unless you’ve been nesting in a mossy, dank, dark place for the past decade, you might have noticed that women are taking over the workplace and may soon become the breadwinners in American families, and maybe a good portion of the industrialized world.  Read more...

Topics:  *all  marketing
Last modified 5/10/11 at 8:20 AM by roadwarriors.

Many of the higher education clients that I have worked with in the past year have solicited charitable gift annuity contracts from alumni attending class year reunions. Alumni are encouraged to consider this gift option and join their classmates in making a commitment that counts toward their reunion gift total.  Read more...

Topics:  *all  content  donors  marketing
Last modified 5/5/11 at 8:31 AM by creativeservices.

I don’t know if you heard, but last Friday, Prince William officially took a princess—or a duchess technically. I’d be lying if I said the whole thing didn’t captivate me—I even took a day off work to have a viewing party with my sister-in-law. (Yep, that happened.)  Read more...